Detail

The team at Corticera, in particular its founder Bernardo Rivas, decided to launch an experiment to determine whether it was possible to popularize a TikTok account intentionally. Taking two topics, electric bicycles and commentary, they created a content creation experiment that lasted for several months and managed to greatly expand the following of the account, 'capslockb', to 25,000+ followers. This project ultimately demonstrated their ability to achieve success online, even though it has since been discontinued; the account remains a testament to its success.